Soft-serve ice cream lovers, rejoice! Haters of chain restaurants, get mad! Dairy Queen, home of the Blizzard®, the Dilly Bar®, and, um, the Oreo® Brownie Earthquake®, is opening its first Manhattan outpost on 14th Street between Fifth and Sixth Avenues today.

Grub Street has details:

Here are what are likely to be the two final dispatches from DQ HQ before the floodgates of Orange Julius are thrown open on May 29: The first 50 paying customers through the door get a $60 gift card and the first 200 get what press materials describe as an “iconic DQ® t-shirt,” whatever that means. In a somewhat deplorable and/or genius move, high school and college students with valid I.D. also get 15 percent off on the first day.

Our advice: stick with Mister Softee. Or, for that matter, Master Softee.

(Photo: Wikimedia Commons)