Tonight was the 56th annual Grammy Awards. Musical artists performed, danced funnily, and were awarded gold sippy cups. But it was Pharrell Williams’ silly hat that won everything. It was so silly, that even Arby’s marketing team were able to take advantage of the headwear and pull off a joke about it on Twitter.
— Arby's (@Arbys) January 27, 2014
There were lots of references of its resemblance to the hat worn by everyone’s favorite arson-fighting bear as well: