Just after 2pm on Saturday, a skywriting plane hired by Smart Crew filled the sky with the names of the graffiti collective. Although the billowy letters dissipated quickly due to high winds, the likes of “DCEVE,” “HEFNER,” “CON,” “DESPOT,” “MARTY,” “VYELS,” “HSO,” and “SNOMAN” (they must have spelled it wrong), could be seen floating above the city followed by “#Smart Crew.” While short-lived in real life, a search on Instagram turns up a bevy of results.

“We could get deep and make some statement about how the public has no control over the ads we see, but honestly, it’s just an ignorant way to get up,” wrote DCEVE in a text to ANIMAL. “Basically, it’s the best ‘spot’ in NYC that everyone can see.”

(Top/Bottom photos: Bucky Turco/ANIMALNewYork)