Blizzard, the company behind the massively popular World Of Warcraft video game, is promoting their new edition with an elaborate setup in Times Square.

A massive ax has smashed a taxi and fog pours out. It’s all to promote an expansion pack that doesn’t seem to have anything to do with NYC. Presumably, Times Square was just chosen for it’s visibility.

If you’ve lost your job, your girlfriend, and your self-respect, all by playing Warcraft 18 hours a day for the last year, here’s your chance to get outside a little bit and still be in video game land.

(Photo: Aymann Ismail/ ANIMAL New York)