Smart Crew’s SNOEMAN added some graffiti flair to the famed Essex Street Snowman by tagging it with his signature SM throw-up this past weekend. For the past few years, after it snows, the owners of the small Chinese grocery at the corner of Essex and Canal Streets have been building the urban Frosty to the delight of area residents and local blogs.

DOWNTOWN FRIDAY NIGHT #snoeman

A photo posted by THESNOEMAN (@thesnoeman) on

ANIMAL visited the local attraction (which now has a twin) Monday morning and owner Dong Wang told us that he builds the snowman “because everybody likes it.” He says it takes him “the whole day to build.” As for the graffiti, he cleaned it off easily enough. “But I don’t know what’s the meaning,” he said.

(Photo: Aymann Ismail/ANIMALNewyork)