A Beautiful Period Pad Tree

08.08.11 Marina Galperina

Madrid’s light-art street interventionists Luzinterruptus return with a Winged Tree decked out in glowing sanitary pads. This is a response to misleading advertising that pitches the feminine products as “ethereal, immaculate, delicate, odorless and beautiful” winged creatures instead of what they are — uncomfortable, synthetic wads you have to shove down your pants over your menstruating hole if you don’t plug it.

Luzinterruptus has “released” 1000 pads from their designated purpose of absorbing unused uterus gunk. See them reincarnated as the “bright white birds” advertisements pretend to be — a lit-up swarm perching in a tree.