Ad Campaign Grabs Cancer by the Balls

09.20.11 Tabatha McGurr

Who would you rather get your regular testicular check from – some stiff, cold-handed old doctor, or radiant blonde model Rhian Sugden? That’s exactly what the people over at JWT London thought when they created this video for the MCAC (Male Cancer Awareness Campaign), which is aimed at 18 to 35 year-old men. NSFW!

The seventy second clip features English bombshell Sugden in nothing but her black bra & gartered panties asking if you’d like to see her touch herself (well, duh) followed by her pulling a furry set of nuts out of her knickers. She then explains how men can give themselves their own quick check-up by gently feeling around the area for lumps. Definitely got my attention – mind the bollocks!