Chilean Winers, Get It? Get It?

12.23.10 Marina Galperina

Since the rescue of 33 trapped Chilean miners, Chilean wine sales rose 25% in the UK. And cue: Chilean Winers – 33 miner-named wines, each packaged with care by London’s Unreal agency in a cardboard tube complete with gravel and a replica of the miners’ original note to rescuers, in Spanish: “We are okay in the refuge, the 33 of us.” Because it’s wine, it’s not tacky but sophisticated and uplifting, chortle chortle.