Font Nazis Unleash Their Moronic Wrath Upon Ikea

08.31.09 Cajun Boy


A disclaimer: I’ve never really understood, despite my best efforts to wrap my brain around it, how some people are so passionate about typography. So it goes without saying that some font-obsessed folks calling for the public execution of certain Ikea executives after they decided to make the transition from Futura to Verdana is something I find, um, mildly perplexing.

Well, actually, no one is calling for any public executions, yet, but there is an online petition being circulated, and that’s basically the same thing, right? The company is catching so much heat that one of their flacks actually had to speak to a reporter from the AP, and Time even broke away from wall-to-wall dead Kennedy coverage to devote a few hundred words to the imbecilic outrage:

“Ikea, stop the Verdana madness!” pleaded Tokyo’s Oliver Reichenstein on Twitter. “Words can’t describe my disgust,” spat Ben Cristensen of Melbourne. “Horrific,” lamented Christian Hughes in Dublin. The online forum Typophile closed its first post on the subject with the words, “It’s a sad day.” On Aug. 26, Romanian design consultant Marius Ursache started an online petition to get Ikea to change its mind. That night, Verdana was already a trending topic on Twitter, drawing more tweets than even Ted Kennedy.


Meanwhile, some poor sap on the other side of the world was beheaded today because he had the audacity to trim his beard, someone’s mother and daughter was brutally raped and murdered, and scores of children died from diarrhea after drinking polluted water. Has there ever been a more insufferable outrage in the history of insufferable outrages? I think not.