Freshjive T-Shirt Parodies Obama, Shepard Fairey, Freshjive

11.24.09 Will Sherman


Although Freshjive has taken a subtler approach to their branding, trading textual logos for a black box icon, the same unfortunately can’t be said for their clothes. For a t-shirt commentary on “how the Obama administration is maintaining continuity with its disgraced predecessor,” the streetwear company took a ham-fisted approach, clarifying their washed out, faded copy of Shepard Fairey’s “Hope” portrait with the words “is fading fast.” Designers take note: when your message is a manipulation of the most iconic image of Obama, and possibly any President ever, there’s really no need for superfluous text, which like explaining a joke, ruins it.