Futura x 12oz: The Longest T-Shirt Spot Ever

01.20.11 Bucky Turco

FUTURA is top dog. He’s by far one of the most talented artists/designers to take aspects of his graffiti career and tastefully turn them into a commercial success. He’s also very down to earth, smokes weed, and in the early 80s, fucked Madonna.

However, as much as I appreciate hearing him discuss his early beginnings, it’s hard to watch this video and not rhetorically ask myself: Jesus, did I really just watch a 12 minute commercial for a t-shirt?