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Iconic DKNY Wall Catches Next Wave


06.02.09 Will Sherman

dkny-adhollister-houston-broadway

After looming over Houston Street for nearly twenty years, the four-story tall DKNY ad at the corner of Broadway is getting Californicated. Workers are beginning to cover the painting of New York’s pre-September 11th skyline with an ad for Hollister, Abercrombie & Fitch’s West Coast-style clothing brand that’s filling in the building’s retail space. Although their parent company is known for scantily clad models and soft-core catalogues, Hollister won’t be competing with the regularly raunchy Calvin Klein billboard nearby. Instead the Ohio-based surfing company will simply slap their logo across the center of the wall, rendered above.

DKNY photo by bergavitto, rendering via Hollister