Is This French Culture Mag “Tuned-In?”

10.13.09 Copyranter

Are bloggers maggots? Do bunnies covered in blood turn you on? When (if?) zombies take dumps, do they use toilet paper, or even bother with toilets (I wanna know if they get IBS.)? Chronic’Art, “The tuned-in culture magazine,” via agency DraftFCB in Paris, apparently has the answers to all these questions and more. As an adman, it’s nice to see a client willing to shoot some out-there visuals. But as a consumer carefully rationing my discretionary spending, I don’t feel compelled to buy this publication by these trying hard to be edgy ads. One design nerd compliment: I like the type treatment on the tagline, utilizing underscores between words. |Images: AdsOfTheWorld|