Jay-Z To Launch Life + Times TV on YouTube

10.05.12 Andy Cush

If you’re not one of the lucky souls who were able to cop tickets to one of Jay-Z’s eight-show opening run at Barclays Center, rest assure that you’ll able stream Saturday’s concert–the last of the series–on YouTube. The livestream will mark the inaugural broadcast of Jigga’s Life + Times YouTube channel, through which he hopes regularly broadcast original content.

Jay partnered with entertainment company IconicTV to create the channel, which will host shows like Roc Nation Check-In, Well Dunn with Jordan Dunn, and the Nets-themed Road to Brooklyn “[We’re] really programming it as a real channel that will have regular content,” said IconicTV co-founder Michael Hirshorn, “some featuring him, some under his creative direction, but that when he wants to reach his audience, he’s no longer going to have to go through an intermediary to get to that audience.”

(Photo: NRK P3/Flickr)