Media Critic 50 Cent On Jay-Z’s Takeover of XXL

09.11.09 Bucky Turco


50 Cent just released a new track that goes at Jay-Z called “Flight 187,” but instead of focusing on the beef, he’d rather discuss the publicity that his fellow rap mogul generates, especially when it comes to a certain Hip Hop magazine. “Did you see the new XXL?” Fitty asks. “There’s about 40 pages of Jay-Z in there.” And he ain’t exaggerating too badly either. Hov appears on the cover, in most of the 24 pages of premium ads Rocawear booked (front inside cover included), the table of contents, editor’s letter, in miscellaneous editorials and his Blueprint 3 ad even graces the back cover, completing a full monopoly of the mag.