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Net Art Project Turns Google Image Search Into Malevich Paintings


11.18.14 Rhett Jones

Artist Ole Fach has a pretty amazing little net art riff on old school Suprematist painter Kazimir Malevich. GOOGLEMATISM recreates the strong basic shapes and popping colors of the legendary painter by searching Google Images for matches that resemble the components of the painting.

Suprematism was a school of painting that focused on very strong, basic shapes with limited colors. The really great part of Fach’s algorithm is that it finds products that are just the right shape, color, and angle. Our modern design standards are so focused on simplicity and elegance that they fit right into the strict world of this early 20th century artform.

Fach tells ANIMAL exactly how his process works:

The algorithm decomposes the original Kazimir Malevich painting into its swatches. Each single swatch gets uploaded to Google’s Search By Image to look out for similar objects. These images are positioned at the same place and with the same size as the original swatches to create a reinterpretation of the original Malevich painting.ole_fach_googlematism_inline_1

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(Photos: Ole Fach)