WEIGHING IN
Ametrica the Beautiful
Artist Amy Wang, a recent graduate of SVA, created a visual campaign to urge Americans to switch over to the metric system as part of her graduate thesis project. America is one of only three countries in the world not to use metric units. Many experts argue that it would be highly beneficial for the U.S., industry wide, if it agreed to switch over to the global standard system of measurement and abandoned the imperial method. That would mean no more inches, feet, pounds, miles per hour, or 'Weather on the 1's' in Fahrenheit. Wang's 'Ametrica' project, hopes to show the ease of the metric system and attempts to tackle the biggest impediment to switching over: the fear of conversion. As long as this strategy includes a fairly detailed public education program for drug dealers, we'll back it.
Welcome To America |BentoBox|
by ANIMAL on October 22, 2007