While the guy is kind of amusing, and its true that you shouldn't put yourself out in ridiculous pictures if you don't want public attention, the guys at Gawker are mostly assholes, in the same not-funny way Vice stopped being "edgy" a long time ago.

There was a great bit on the too short lived show Mission Hill where the main characters start up a club in an electrical closet and then refuse to let anyone in it out of sheer spite of celebrity culture and the ridiculous scenesters and gossips that Gawker represents. When they finally get bored of the gag and close it down, all the people outside, whom had never been in it, mourned its loss, and waxed eloquent about its place in history as the "Kurt Cobain of our generation".