COPYRANTER
POM! You're Dead!
Those two? They're already zombies! Pomegranate product pusher POM gets real intrusive here on what looks like a depressing Metro North commuter train with this poster promoting their new "antioxidant superpill™" (yes, they've trademarked "superpill"—the specifics are on the back of the poster). Now, being stared at on a train is uncomfortable enough. But being turned into a cryptic ad punchline is fucking obnoxious. Also? the poster's practically inviting area knife-wielding lunatics to transform a specious product benefit statement into a cold hard fact. (Thanks to Brian at AskACopywriter for this superb shot. Go to his POM post to see a second photo.)
(Click image to enlarge)
-Copyranter
by ANIMAL on May 28, 2008
