funny when you don't think about it too much. dumb once you start to deconstruct.

It's funny. I'd rather see funny than some lame, conservative, pearl wearing woman who I totally don't identify with sell the shit to me. I think they should have added a chocolate bar to the robot though.

It's funny. And much more applicable (to me, anyway) than the standard white-legging-wearing twit dancing on the beach.

funny because its true
i did get pissed a bit at first glance.
i am PMS'ing right now though.

Done from a bloke's point of view sure, and wouldn't make me buy the product, but yeah. Quite funny.

I agree, it is funny, 'cause just like eden, I'm PMSing in a big way today and anyone trying to get in my way would be smart to send in a SWAT team and a robot beforehand.
PMS pills are kind of farcical in and of themselves, anyway, so this ad, in its exaggeratedness, kind of goes with the territory. Most women I know deal with their PMS the old-fashioned way, anyway - some kickboxing aerobics followed by plenty of alcohol.

Proof once again that you shouldn't send a man to do a woman's job. But I agree with BIG box, kat and audry.

Meh. It's okay. Took me a minute to understand it.

It's arguably funny as a general gag, but an ineffective advertisement if it's meant to sell me something. As a woman, even if I were to identify with this situation I wouldn't identify with it in a way that would connect me to the product in any way. In fact, the product name is lost on me. I can't remember it unless I go back and look for it.

From a customer's perspective, a more effective tactic would be to show a scene from the woman's view with and without the product. Maybe you'd have a headline "PMS" over an office or home scene where individuals are being obnoxious, the scene is cluttered and little pet peeves are highlighted (I'm thinking a bathroom with toothpaste uncapped and squeezed in the middle, toilet seat up, hair in sink...etc) then the same scene with the product name/logo above and everyone and everything is orderly and delightful.

In that scenario, you can still throw some gags in but the end result is a campaign that speaks directly to the person who will likely make the purchase. It's also less of an ad hominem attack and more of a "change your perspective" angle. The ad shown here essentially humiliates the woman as a means to sell her a product and I'm not sure it's a good route to take.

It's funny at first glance but not very memorable-

Funny to me? Yes.
Guaranteed to get someone's knickers in a twist? Yes.
Humour value changes with monthly cycle? Not mine, but maybe someone's.
Likely to get me to buy the product? No.

it's amusing. better than 99.9 of the ads in the category. it's funny in a dude, college humor type way. i'm sticking with midol though. as a woman i think i want more of a sympathy approach and less of a humour approach. i'm in pain, you know i know i'm in pain. now tell me how your product will solve my problem. this ad might win some awards though, maybe. the "crazy pms woman" concept is a bit trite...

hey ps: i am a freelance ad in NYC and I am a woman here's my url. http://www.juliala.com I'm available.

Meh, I didn't find it funny. Certainly doesn't make me want to buy the product.

It's kind of funny, but I wouldn't buy that stuff and already forgot the name. Besides, it's clear that the "stuff" (what the hell is it called? I'm too lazy to scroll up) is not the choice of the woman inside. What does a man know about my PMS?

Hell no this isn't funny, what's wrong with you people. Not to mention it's a horrible ad. You can barely tell what's going on at first glance. I mean are people driving by a billboard really going to have time to squint at the little package in the robot's hands? And it plays off a horrible stereotype; that women on the rag are crazy irrational monsters that can't be approached. How fcking creative. Not to mention the whole PMS thing is little more than a myth. Sure women get bloating and aches and pains, but it's more often used to explain away women's normal behavior. In other words:"Don't bother her, she's got PMS" = "She's a women, therefore she's a stupid, irrational, bitch". Again, so fcking UNcreative, sexism is the new black in media, apparently.

Furthermore if you google "PMS and myth" you will get a wealth of information debunking the whole bit. However if you just type in "PMS" you will get a whole bunch of websites trying to sell you shit. Hmmm...I wonder why it's in their best interest to keep promoting the PMS myth. Maybe someone just wants to sell you more crap.