COPYRANTER
Can Colt 45 Go From Homeless To Hipster?
Long the nectar of the downtrodden because of its low cost and higher-than-beer alcohol content, Colt 45 is in the midst of a tricky marketing makeover (much like Belvedere vodka). In January they began a repositioning as the new PBR—fading ironic drink of the young smirking set. Which figures, since Pabst now owns Colt 45. Colt's certainly got the street cred; it's already killed thousands? tens of thousands? of brown-baggin' homeless people. Works every time! Here, they continue the brown-bag aesthetic that launched the campaign with take-one street sheets promoting The Tales Of Colt 45 Website—where scenesters share malt-liquored silliness with the masses. They've even partnered with Vice to host a summer tour. Dead street people reborn as the life of the party...what beautiful irony.
-Copyranter
by ANIMAL on June 4, 2008
Comments (1)
Wow.
I think it's a little unrealistic to show a party where only Colt 45 is available with no alternatives. Wouldn't a good host also offer turpentine or some type of huffing station?
Posted by Jessie Birks | June 4, 2008 2:32 PM