COPYRANTER
Doctors Butcher Childhood Obesity Ad
One assumes physicians are relatively smart people. And advertising isn't brain surgery. Yet, this print PSA, co-produced by the AAOS (American Academy of Orthopaedic Surgeons and the AAP (American Academy of Pediatrics) is one of the absolute dumbest pieces of communication I've ever seen. It looks a 3rd grader from the special class did it. From the atrocious layout to the asinine headline to the awful illustration of children of yesteryear to the...what the FUCK does this visual even mean? Why is a basketball game being held on a see-saw? And teeter-tottering isn't exactly a great fat-reducing activity. And the dire headline: ..."like their lives depended on it." Well, for the very small percentage of kids who played Russian roulette, I guess that's true.
by ANIMAL on June 19, 2008
Comments (3)
Yes, it's ugly like most medical stuff is. I don't know about the US but in Dutch GPs' waiting rooms it's full of ads with the same bright, ugly coloured, old-fashioned feel.
But I have to say that it does make a point.
Posted by Rob | June 19, 2008 12:12 PM
I think you missed the point. This is a very subtle attempt by the AAOS and AAP to encourage voters to choose McCain this November. That's Obama, John Edwards and Hillary on the right side of the see-saw. And that's McCain with his hand in a bag of chips. McCain is a "heavyweight," with foreign policy experience, and he knows a thing or two about sitting around with nothing to do, although at the Hanoi Hilton, chips were not an option! And he damn sure won't be calling for some whacky nationalized health care that is going to fuck up the AAOS and the AAP.
Your life depends on McCain this year. Don't vote for those lightweights. Don't vote for that ball-stealing black dude.
(Is that a 44 on Obama's jersey?)
Coincidence? You decide.
Posted by Jetpacks | June 19, 2008 12:20 PM
Hmmm,
I think we've spotted the problem - its that damn teeter-totter.
You see, kids get hurt on teeter totters, so lawyers sued the teeter-totter company. Now, it is illegal to make teeter-totters ... or at least it is too expensive to buy the insurance against the lawyers.
Kids fell off monkey bars ... so lawyers saw an opportunity to bilk the manufacturer. They sued for damages and won. Nobody installs monkey bars anymore.
Ice skates are incredibly dangerous ... imagine producing a product that is inherently unstable, leading to thousands of injuries each year. Soon, nobody will manufacture ice skates.
Or baseball bats. Or footballs. Or anything else.
Why? Because kids get hurt doing things, and juries keep giving their parents money from the manufacturer.
So ... their kids won't die from falling off the monkey bars. They'll just die of obesity instead.
Posted by lifeobserver | June 22, 2008 11:21 AM