MAG STAG
Prisonworld Magazine Looking To Lock Down Advertisers
Good news for brands like Fubu, Cheetos, and Bic pens. Prisonworld Magzine, "the one of a kind magazine for prisoners," has opened up its pages to advertisers. Although the magazine is specifically tailored for that edgy inmate demographic, it is available to the general public too. Readers looking to correspond with the incarcerated will especially appreciate the mag's pen pal service. Plus there's poetry, opinions, and "religious content." The book boasts impressive distribution too: "Prisonworld Magazine now ships to over 400 institutions, state and federal, in 32 states. 'Since it is free to the institution's libraries, we can estimate our readership at approximately 350,000 per month,' says Rufus Triplett Jr., Editor.' " We bet the pass around rate is great too. So for brands looking to get their product in front of the country's most incarcerated inmates, this publication has got them on lock: "Prisonworld Magazine offers better than competitive rates and an extremely unique target market. With over 2.2 million incarcerated, anyone who advertises in the magazine has a direct link to a community with its own market share."
by ANIMAL on June 6, 2008
