ADVERTISING
NIPPLES!! (sorry, I'm not the target audience)
These supposedly real print ads are for a custom bra boutique in Toronto called Secrets From Your Sister. This design technique (click ads) of fake-drawing fitting measurements on the model's body (and also, I'm sure, the visible nipples) has all the art director dork-boy commenters at AdsOfTheWorld touching themselves with their mouse-free hand. And the ads certainly make nice posters to hang in a designer's cubicle. But I gotta wonder: do they actually appeal to women and sell the service? And would the ads be more engaging if they featured a model with a more normal body? I noticed there are a couple of females on the agency creative team that produced these. Ladies? Do they work or not?
Images: |AdsOfTheWorld|
by Copyranter on July 30, 2008
Comments (12)
they do work =D
Posted by James | July 30, 2008 11:57 AM
Yeah, James, sure they work
Your you
Do you wear bra?
Posted by ioni | July 30, 2008 12:05 PM
I'd have passed right by these figuring they were ads for liquor. Seriously -- I would have figured these were ads targeting men what with the brown background, the perky breasts and the way the woman is posing. I don't get that they're custom-made bra ads at all.
Posted by dawn | July 30, 2008 12:06 PM
I was instantly attracted by the look of thin black lace and the delicacy of the whole look. It works plus it looks like a good fit which is hard to find. Bras over a C cup tend to be overly architectural and not sexy like this. As a consumer of bras (heh!) nipple suppression is very important and that was another thing I noticed about the ad right off.
Posted by dianne | July 30, 2008 12:41 PM
Well the ads draw my attention, but I never would have guessed what they were for. That being said, it's so nice to see a bra ad that doesn't pretend models are nippleless freaks.
Posted by Erin | July 30, 2008 1:12 PM
dianne" clearly works for this agency.
Bras help you look better in clothes or they help you to look better without them. Personally the former task is far more important than the latter.
This ad is selling a fantasy, but it's not mine. The woman is decapitated, so I can't read her expression to interpret how she feels in this product. In fact the most prominent feature of this image is her nipple, which leads me to believe this is geared towards men. I agree with Dawn that this could easily pass as an alcohol or an Axe body spray ad (w/ minor mods).
The biggest problem, from the company's perspective, is that it is not clear that my custom-made product is custom made.
Posted by sk | July 30, 2008 1:43 PM
These don't work on a number of levels. The thing that I notice the most is that the model has relatively "perfect" breasts, which would make her the least likely to be a customer at such a store.
Posted by scamps | July 30, 2008 4:50 PM
Am I the only one who thinks these 'bras' are drawn in ink on the model?
Posted by Ruby Jackson | July 30, 2008 9:19 PM
I'm sorry, but I just don't get this at all. The 'lace' is numbers. Is that part of the design-your-own/pattern-making angle of it? Still think it's a drawing, maybe photoshop instead of on her skin.
Posted by Ruby Jackson | July 30, 2008 9:21 PM
The one on the right is much more effective in selling the 'custom-made' idea. Much less nipple staring at me, better angle for the bra & breast, more interesting detail.
However, the overall idea & execution with graphics feel a lot like what I see in my ad classes at SVA.
Posted by claire | July 31, 2008 12:51 AM
They look painted on, and as a bra style wildly uncomfortable.
And the ad wouldn't work for me at all. I'd assume it's for a strip club, or at least for those bras that are designed to be sexy, not comfortable. And not being able to see the model's face is a little unnerving.
Posted by Vodkie | July 31, 2008 2:51 PM
breast r good nipple show more good
Posted by mike yuen ken paahana | October 23, 2008 9:58 PM