Very Possibly The Most Annoying Ad Ever

ADVERTISING

How blatantly Douchbaggy. Seriously, this ad makes me want to go buy two bottles of Ketel One, empty the vodka, make Molotov cocktails out them, and firebomb both the agency (M&C Saatchi) and the distillery in Holland. Go ahead, click the ad and search for the five differences, and remember: ad asshats chuckled condescendingly over their slyness while thinking this shite up. Similarly, in their idiotic unpunctuated love letter campaign, Ketel One "cleverly" parodied subliminal advertising. Recently, apparently having grown paranoid over the lack of a product shot, they've started inserting bottles into their unsigned notes—the result being utter senselessness. And now, they've thought up an unabashedly underhanded way to get consumers to stare intently at two product photos. Bravo, you fucking jerkoffs.

Ad: scanned from August Vanity Fair (Click to enlarge)

Advertising, Copyranter, Ketel One

10 comments

by Copyranter on July 8, 2008

Comments (10)

I'm Dutch. I love my Ketel 1 (which is not a vodka at all originally, but something we call jenever). I hate these ads. They don't even have a vodka feel to it - or any other feel for that matter. They could be bottles of water
.
(No, I did not try to solve their inane puzzle.)

Posted by Rob | July 8, 2008 11:47 AM

Actually, I believe the bottle on the right is filled with water. That's one down!

Posted by Jessie Birks | July 8, 2008 11:53 AM

actually.. i think its quite clever of them

Posted by akapluto | July 8, 2008 5:49 PM

Ok...I'll admit to stupidity.

I can't see a single bleeedin' difference between them, let alone 5!

Posted by Fumb Duck | July 8, 2008 10:03 PM

What a boring ad. Just from the first comment on this blog post there are seeds for a great campaign. Laziness? I think you've called it, copyranter.

Posted by Miss Havisham's Tea Party | July 9, 2008 1:57 AM

Bitter? Did you get blown out of an agency job or something?

Posted by Marlon Brando | July 15, 2008 10:56 PM