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Buygone Ad: Van Heusen's Bones Of Contention

1952_Van_Heusen.jpgThe year was 1952. The economy was booming. The shirt was Oxford (wonder if it was available in bone white?). And the racism was colorfully illustrated. Sorry I couldn't find a version of the ad where the small print was readable—but I doubt it did anything other than dig the prejudicial hole deeper. I guess it was to be expected; there aren't many things in this world more white bread than a Van Heusen dress shirt. Back then, the world's largest shirt company also wasn't shy about the sexism (or the erotic spanking) either. Completely coincidentally, Ronald Reagan was an endorser. At least by the 70s, black men were allowed to wear pants in fashion ads.

(Image: livejournal/vintage ads)

Advertising, Bygone Ads, Copyranter, Van Heusen

5 comments

by Copyranter on October 9, 2008

Comments (5)

My server stats are telling me you wanted to show people one of the images on my server. Sadly I've had to disable direct links and hotlinking due to widespread abuses. The only way to view that picture is to visit this URL and then click the link from there:

http://www.spankingblog.com/2003/11/06/shirts-for-the-spanking-guy/

P.S. Hotlinking images without source credit? Really? In 2008?

Being a misogynistic douchebag, in 2008? Really?

Copyranter: still serving herb commenters in 2008... and beyond. Really.

Obviously the one who doesn't want that shirt is "dangerous" .

VOTE OBAMA !

and read 2 books:

Lies My Teacher Told Me
Lies Across America

Re "Being a misogynistic douchebag", actually women are MORE than equally represented at sites that cater to those with spanking fetishes. From those who simply fantasize (the majority of books with the theme, are written BY women FOR women) to those who actually spank or are spanked.

I hadn't a clue until I became intimate with a woman who turned out to be an enthusiast.
(I turned out to be too self-conscious to pull it off though. I just couldn't get into the spirit of the thing, and my inability to keep a straight face kind of ruined the illusion for her.)

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