No Animals Were Harmed In the Making of These Ads

06.24.09 Copyranter

This week, this biggest worldwide concentration of douchebags is located on the Côte d’Azur of France at the Cannes Advertising Festival. It’s our sycophantic industry’s biggest self-fellating event. But thanks to the economic downturn, plus the discovery that some winning ads from recent festivals were fakes (tres horrible!) that never ran, this year’s show has lost a bit of lustre. Still, I’ve scrolled through scores of early winning entries to find my favorite so far. As we’ve said often here on ANIMAL, we strongly condemn the rampant Photoshop abuse of animals in ads. But we couldn’t help but chuckle at these Gold Lion winners for Fiat (the panda one is precious). Not only does this campaign unexpectedly and memorably relay the low CO2 emission selling point, it also (misleadingly?) implies that little Fiats are crash-test safe. Brilliant. |Images: coloribus|