Photographer Fails To Win Olympic Gold for Himself, Peers

02.17.10 Bucky Turco

4362466913_8501ea0b35_b Last year, NBC contacted photographer and blogger, Doc Searls, and asked if they could use his ice crystal photos as part of their Vancouver Olympics title screens, and he agreed…for free. While one part of me applauds someone on flickr not hoarding their images and being open source about them, the other argues that a network willing to lose $100 million to broadcast the Games, can also afford to pay for creative. There’s just something not right about giving media monoliths artwork for free—even if getting credit alone makes you giddy.