Rihanna Sheds Her Clothes for Armani

09.12.11 Tabatha McGurr

After a good run with Megan Fox, the folks over at Emporio Armani Jeans & Underwear are finally making way for new campaign girl Rihanna to get the Fall season started off right. Shot by Steven Klein, the vibe remains typically Armani in black & white with RiRi posing with an old car in a gradual striptease from denim to lace intimates. I definitely think they could have done better given the magnitude of her hotness, but at least it’s nice to see them incorporating some color in their ads for once, even if it means turning her blond first.