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Shameless Marketing Will Rise With Construction of WTC


12.23.09 Bucky Turco

2009_12_groundzerosubway2

Sure, there’s been a massive crater in downtown Manhattan for over eight years now and it will probably take till forever to build the so called Freedom Tower, but at least one company is taking advantage of the gross ineptitude at Ground Zero.

As planned, Subway installed a sandwich shop atop a crane at the WTC site and the branded container will rise alongside the skyscraper until construction reaches the 105th floor reports Gothamist. I wonder who came up with this brilliant strategy of linking a fast food outfit with the worst delay in the history of the United States. Brilliant! |Gothamist|