The Giants won and some of the commercials, a true marker of the sporting event’s success, were good. MetLife’s spots were particularly popular.

As a kid, I remember when the insurance company hired Snoopy as a mascot, but since I never gave a shit about Charlie Brown, wasn’t all that impressed.

Fast forward almost three decades and they’re getting better, having employed almost every out of work toon, although they blew it by not appealing to the highly influential Space Ghost demographic.

For the second spot, Voltron danced, and it was entertaining. Here’s a bonus image of the robot Teabowing.

Marvel’s superhero orgy also debuted and created some buzz:

It’s begging to be written on and that’s exactly what people have been doing, even Occupy Wall Street supporters. What a great concept: Brand communication through vandalism. (Photo: @CarrieM213)

Focus, little one. You’re not here to recite concrete poetry. We might not be marketing cigarettes directly to 5-year-olds anymore, but let’s get this teeny-tiny focus group going with some fresh looks at corporate identities. Is the Republican party “parade elephant” too festive? Do your Mustangs, Pumas, Greyhounds all look like cheetahs? This is the stuff we need to know.

“Panda bears live out in the woods. I think.” I think I’m going to cry now.

As a promo for Chronicle, a movie about three high school friends who gain super powers and can fly, a viral marketing agency created custom remote controlled aircraft disguised as humans and flew them around the city.

Oddly, the NYPD did not shoot them down or even respond, which would have been newsworthy. So, it’s a good thing a video about the flights was made and released, cause otherwise no one would have ever known. Sometimes viral marketing needs a little push out of the nest.

The New York City Department of Health launched a new advertising campaign warning people that if they drink super-sized soda from fast food spots, it could make them very overweight, contradict diabetes, and lose a limb. They articulate this via an image of a one legged man sitting on a stool. But as the New York Times reports, it was Photoshop, not diabetes that amputated the man’s leg.

The health department has used amputees before, like in these eerie anti-smoking testimonials, but apparently couldn’t find one to suit their needs, so they hired an actor, a policy which the agency’s spokesperson defended thusly:

“Sometimes we use individuals who are suffering from the particular disease; other times we have to use actors,” said John Kelly, a health department spokesman. “We might stop using actors in our ads if the food industry stops using actors in theirs.”

NYC: Defender of deceptive advertising!

Sounds like much fun indeed. Especially if you’re underground, jonesing for some Internets, yearning for requited communication with your fellow man but unable to express yourself verbally without the use of laugh-exaggerating abbreviations and emoticons.

WeMakeCoolSh.it L Train Notwork Behind the Scenes from Matthew McGregor-Mento on Vimeo.

Wretched cover too. Now, why would Moz ever do such a thing? What slice of the commercial’s $12 million budget was he divvied to be “very happy” in stabbing his ardent army in the hearts? What makes one Steven Patrick “Meat Is Murder” Morrissey — he who frisks concert attendees for sausage and leaves the stage at the smell of burning flesh — sell one of the songs that changed your life to John Lewis department store… what with their fine line of leather products, meat and meat accessories?

Perhaps, spite? As the theory goes, Moz and Johnny Marr are, as songwriters, the only ones from the band to financially benefit from the cover in the commercial. Maybe since Mike Joyce is allegedly plundering Moz’s royalties, he figured it’s time to put a thorn in Mr. Joyce’s side? Ah, sweet revenge… with a hint of hickory.

Here is the commercial featuring Rudy Giuliani—America’s mayor, not New York’s—talking about how safe the Indian Point power plant is as part of a PR campaign, despite common sense and a recent report claiming the opposite, since it sits on a major fault line.

To be fair, some nuclear power plants are relatively safe, just not the ones with seismic liabilities and that are located 25 miles from a major metropolis.