When not coming up with new unnecessary collaborations and inspiring self mutilation, the streetwear industry finds other ways to canonize itself, like miniature monuments. Korean toymaker Coolrain created this quartet of streetwear dolls clad in Huf, Alife, Supreme, The Hundreds and Nike Dunks all around. Read more »
This week’s “One in 8 Million” New Yorker profile, features Jesse Villanueva who has packed a collection of more than 350 sneakers into his Park Slope apartment. “I keep them in closets. I keep them in containers. I keep them at the store so my wife doesn’t know I have them.” The longtime addict’s penchant for sneakers is only encouraged by his work at Alife Rivington Club where he’s surrounded by Godzilla inspired creations and other collectibles. |NYT|
Photo by Todd Heisler/NYT
True to form, graffiti writer COPE2 plastered a throw-up over the ALIFE logo for his part in a new series of t-shirt collaborations. The series, ALIFE x THE PEOPLE, is a self-proclaimed “tribute to originality” but you can buy the same shirt, minus the ALIFE logo and $10, from COPE’s own t-shirt line. |12oz|
The guys at Alife must be laughing when no matter what they send to the streetwear blogs—even a plastic no frills lighter—it not only gets posted, but also overly editorialized. High Snobiety frames it likes this:
“A lighter is certainly one of those accessories most people carry around with themselves or have lying at home for one or the other reason, thus why not have a nice one. Alife now used the famous BIC lighters as a canvas and added their logo to it in several colors. Not sure when these will be available, but probably already or very soon.”
Sound a bit overblown? Wait till you read this production description from Hypebeast:
Just when streetwear was starting to quietly suppress the overall print and rid the culture of that nuisance, these Alife/Asics collabos rear their ugly heads and open up a whole new can of worms that continues to hurl streetwear culture further towards infantilism. As it is, we’ve already got manolescents walking around like 13 year-old street-jesters. These are cool for grade school kids, but don’t belong anywhere near a grown man’s wardrobe.
Alife x Asics Gel Lyte IIIs |Complex|
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