Over the summer, Calvin Klein erected an orgy-themed billboard on Houston Street that drew some extra attention thanks to the Daily News reporting on the faux-controversy. Months later, the jeans and underwear company has put up a new ad imbued with an extra dose of sex to ensure the same result. The newspaper hit Houston Street in search of quotes and found even milder outrage over the Eva Mendes lingerie ad: a Queens resident calling it “borderline pornography.”

The Daily News also went so far as crediting the small controversy they created this summer with getting those topless teens taken down. It’s not as though Calvin Klein would ever cycle out their most provocative ads so as not to desensitize PR-generating newspaper reporters from promoting the next one. No, never!

Photo by Elisha Cook Jr.