If you didn’t venture to Times Square for Shepard Fairey’s Levi’s promotion last night, here’s what you missed. Inside a police barricaded corral, the fictionalizing street artist modeled a jacket from the collection and pasted up a mural celebrating the new corporate collaboration. Following the event, the poster collage was hung up outside the Levi’s store, also decked out with Fairey’s work, where it will remain through next Thursday.

Photos by Jacob Breinholt

For people who enjoy watching paste dry, the truth-challenged street artist Shepard Fairey will be installing his work at the Levi’s store in Times Square to celebrate his cross-branding endeavor with the jeansmaker: a collection of pre-painted, shredded and patched apparel mimicking Fairey’s own dirty denim. Enticing street art fanboys to buy into the commercial collaboration, “a series of four new poster designs,” actually all old prints updated with the denim company’s bootstrap-pulling slogan “go forth,” will be given out with the purchase of a piece from the Obey x Levi’s collection. The installation begins at 7 PM tonight, followed by Shepard’s promotional poster signing.