Last night, the Tommy Hilfiger store in Soho played party host to “Rebranding America,” a collection of visuals redefining the country’s image that are featured in the new “design issue” of Paper magazine. More interesting than seeing the already familiar advertising concepts strung up in a luxury retailer, was a footnote printed inside the magazine that might be the worst attempt at explaining the new issue’s anorexic look. It’s not that they have less ads, it’s part of an “art project”: Read more »
Artists Attempt to Rebrand America
- Steve Powers
- Dan Wieden
- Kevin Roberts
- Andy Spade and Anthony Sperduti
Paper magazine’s Kim Hastreiter recently asked a group of artists and ad makers to fix America’s image: “How would you make people love us again? … How could you project our future to our citizens? If America had a new ad campaign, what would it look like?” The group of “visual communicators,” including Steve Powers, Shepard Fairey and Ron English, responded with some interesting concepts for “Rebranding America,” a sample of which you can preview in the gallery above.



























