…are near the top of my list of things I do not want to see at 6:30am on a downtown A train smelling strongly of B.O. with an under-odor of dried vomit. Also up there is a hangman’s noose. If you’ve been a New York City’s subway straphanger with any regularity over the last few years, you’ve seen at least a couple of posters from POM’s sometimes macabre advertising campaign. The L.A.-based company seems to be gleeful about pointing out my mortality, as with this intrusively cryptic board for POM antioxidant superpills™. And now, they’ve again picked New York as the test city to roll their new iced coffee product…with fucking sheep slippers. “We’re going to do a lot of engagement with consumers around videos to create some viral content,” said Rob Six, VP of corporate communications for POM, showing he doesn’t quite get viral marketing. You know what Mr. Six? I think I’m gonna pass on your overpriced “extreme get-up-and-go-ed-ness” elixir.
Photo: ANIMAL (click to enlarge)
Those two? They’re already zombies! Pomegranate product pusher POM gets real intrusive here on what looks like a depressing Metro North commuter train with this poster promoting their new “antioxidant superpill™” (yes, they’ve trademarked “superpill”—the specifics are on the back of the poster). Now, being stared at on a train is uncomfortable enough. But being turned into a cryptic ad punchline is fucking obnoxious. Also? the poster’s practically inviting area knife-wielding lunatics to transform a specious product benefit statement into a cold hard fact. (Thanks to Brian at AskACopywriter for this superb shot. Go to his POM post to see a second photo.)
(Click image to enlarge)
-Copyranter
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