If you didn’t venture to Times Square for Shepard Fairey’s Levi’s promotion last night, here’s what you missed. Inside a police barricaded corral, the fictionalizing street artist modeled a jacket from the collection and pasted up a mural celebrating the new corporate collaboration. Following the event, the poster collage was hung up outside the Levi’s store, also decked out with Fairey’s work, where it will remain through next Thursday.

Photos by Jacob Breinholt

Because a letter alone just won’t cut it these days. Guerrilla marketing is integral to any effective propaganda campaign.