Every Art Director’s Dream: Make Art Ads For A Museum

Tamayo Museum ads
Tamayo Museum ads
Tamayo Museum ads


The museum: The Tamayo Museum of Contemporary Art in Mexico City. The ad agency: DraftFCB. The art director: a tortured soulless artisan who longs to be the Mexican art world’s next El niño. Unclear: whether this is the same art director who produced Tamayo’s last violent Photoshop shock ads. Again, This new campaign shows illustrative interpretations of what happens to visitors taking in works at Tamayo. Yes, we get it: art is violence, it’s been said before. But (click ads), self-torture by power drill, nails and and a C-clamp? Unsubtleness is also torturous. |Images: advertka.ru|

By on September 11, 2009 at 1:30 pm
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Mexican Museum Ads As Violent As Mexico

Does a Photoshopped bloody fist-heart exploding from the chest, alien-like, of a contemplative female art appreciator make you want visit a museum, specifically the Tamayo Museum of Contemporary Art in Mexico City? Me, no. But then, I find pretty much all modern art highly suspect. However, if this gory image was part of an actual series of hyper-realistic exploding organ human sculptures (or a special sanguinary wing of the Bodies Exhibition), well I might check them out. But, trying to create “art” ads to promote art is usually specious. Unfortunately, too many ad art directors think they’re artists (Warhol), just like too many ad copywriters think they’re writers (they’re not). Poster Boy, who got invited to remix MoMA’s posters, could have some fun with these. Jump for the second ad featuring an overhead cutaway view of a man’s bloody brain full of little bloody hands

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By on March 5, 2009 at 12:38 pm
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