Widely considered to be the smartest business publication in the world, The Economist aired its first TV commercial in eight years over the weekend in England. Tagged “Let Your Mind Wander,” it features French tightrope artist (funambulist) Florent Blondeau walking on red wires above Budapest, Hungary. Says the magazine about the tagline: It’s “a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist.” Read more »
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