It marks a new attempt by the pub to attract a much younger readership, and continues their move away from the iconic, long-running white-on-red all type campaign (which is legendary among ad copywriters). Well, I’ve let my mind wander, and what it tells me is: if you’re going to make me sit through a minute of basically boring, low-level tightrope walking, you better pay it off with some excitement or irony or a face splat or something that makes me think “a-ha.” This makes me think about ripping a copy of your magazine into shreds.

|Video: CR Blog|