ANIMAL » UK Home Office http://animalnewyork.com Thu, 09 Feb 2012 22:45:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 UK Anti-Knife Crime Video Depressing, Ineffective http://animalnewyork.com/2009/11/uk-anti-knife-crime-video-depressing-ineffective/ http://animalnewyork.com/2009/11/uk-anti-knife-crime-video-depressing-ineffective/#comments Tue, 10 Nov 2009 16:45:42 +0000 Copyranter http://animalnewyork.com/?p=43824 wheelchair Though their per capita murder rate is four times lower than America’s, merry olde England apparently has a bloody knife crime problem—a problem the government has been accused of trying to cover up. As part of an online campaign targeting 10-16 year olds, the UK’s Home Office recently released this video featuring a real victim of a stabbing.

While it’s commendable that the Office and agency RKCR/Y&R didn’t go the faux testimonial route usually employed by such campaigns, using a knife carrier victim is puzzling to me. According to the copy, it was the “only time (he) really ever carried a knife (really, son?)” when he intervened in a beef on a bus. Seems the spot will provoke one of two responses from fellow knife thugs: 1. Pussy. 2. Should’ve minded your own business. Video below.


|Video via: campaign live|

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