Headline on the all ads: “What will it take before we respect the planet?” Will it take vandals bombing animals, asks Ogilvy Paris for the World Wildlife Fund? Well, that depends. But If I’m out for a stroll on the Serengeti and I happen to see a tagged mama rhino, I’m going to respect the fuck out of her. Seriously, I’m perplexed by the animal logic of this campaign. Has global warming taken the energy out these beasts, making them easier targets for tagging?

Did that whale beach himself in Brooklyn? Do spray cans work in sub-zero temperatures? And lastly, was this campaign produced just because a French art director thought that Photoshopping graffiti onto stock photos of animals would be a fucking cool thing to do? |Images via: IBIA|

Earth Hour, when the planet theoretically goes dark for 60 minutes, is at 8:30pm on March 27th. To promote it, The Belgian chapter of the WWF once again presents “Darth Fladder”—a skinny, tube-sock wearing dark lord with a zaftig blonde wife.

“Fladder” was created two years ago by Brussels ad agency Germaine, but this is the first video. You can also “friend” him. I’m sure they came up with the silly brother concept to lessen the chance of George Lucas suing them back to the Dark Ages. But notice they conveniently leave out his identity in the video, making those unaware of his conception think that this character is in fact Vader. The “for once the dark side saves the planet” idea is not awful, and humor beats heavy-handedness when trying to get apathetic people to act. But the agency should have just gone with a scarier, truer Vader facsimile, and dared Lucas to risk the bad press of attacking a good cause. |Video: osocio|

Ignoring the terrible Photoshop of these latest cases of Photoshop Animal Abuse, let’s instead try to examine the animal logic of this WWF “help protect the future of endangered species” campaign by some agency called “Dtoxsign” from the island nation of Maurutius. I’m all for protecting animals, but not at all costs. Does this mean if I donate, my money will fund evil scientists at a Cyberdyne Systems-like corporation? I can’t find a website for Dtoxsign—are they in fact a secret robot organization hell-bent on eliminating the human race? Will these future-parakeets still eat crackers? Will any cage hold them? Is this Friday, and am I tired and desperately trying to make sense out of this stupid angle I’ve chosen? |Images via: BestAdsOnTV|

Eco advertising is oh so fashionable these days. In fact, remove the “Their extinction is ours as well” line and the logo from these Brazilia WWF layouts and what do you have? The Cannes Gold Lion-winning We Are Animals coroner photo campaign for Wrangler jeans. Click the gallery and ogle the lithe black panther babe, the hunky bare-butt crocodile, and the gorgeous gorilla (shouldn’t he have been more hirsute?). The only reason I know which animals are represented here is because the ad agency labeled the images. So give to the WWF, and save your sexy-ass selves. Btw, best that we forget the last WWF-Brazil ad. |Images: AOTW|

It’s raining planes! Praise Allah! Other nations love having fun with 9/11 imagery to promote their noble causes. Here, the World Wildlife Fund, via a DDB Brazil ad that’s apparently running in Israel (according to the press note), reminds us self-centered New Yorkers that the Indian Ocean tsunami of 2004 killed 100 times more people than the terrorist hijackers. “The planet is brutally powerful. Respect it. Preserve it.” And donate to the WWF. Because by doing those three things, the earth will respond by never cracking open and unleashing another wall of death water ever ever again. So readers: is the ad tasteless? Maybe. Insensitive? Possibly. Illogical? Most definitely. |Image: Coloribus| Update: WWF clears the air, the ad is not theirs.