The Modern American Tomb of Brand Bling and Kitsch

09.22.11 Marina Galperina

At first, this chest of fancy Apocalypse “prepper” gear and a skeleton “burried” with Coca-cola, Jack Daniels, Marlboros, Adidas, a Leica, a Fender, a Rolex, a Colt 45 and the Bible seem… ostentatiously cynical about branding fetishism. Yet, since their maker, Jersey-dwelling Dylan Egon, is comfortably employed in design and luxury photography, I’m not sure why he’s wallowing in the excess of this imagery. Self-satisfaction? Self-loathing? See it up close at “Home of the Brave,” Dylan Egon, Sep 10 – Oct 8, Jonathan LeVine Gallery I, NYC