ADVERTISING
Heineken Loves Fake Heineken Blowjob Spot
Officially, Heineken will say they had absolutely nothing to do with, nor do they endorse, this video that was apparently created by students. It's one of two spots in a "Fuck It" campaign (here's the other one, "Suicide"). A commenter at AdFreak says Heineken won't seek legal action because they don't want to draw attention to the vids. Yeah, thaaat's rich! Both of these spots are much more entertaining than their current diluted ads—especially the touchy-feely "share the good" dreck for Heineken Light. I guarantee you that the Heineken marketing honchos are doing shots of something stronger than bier to celebrate this free buzz and the hundreds of thousands of YouTube views...that is, if they had nothing to do with it.
by Copyranter on July 16, 2008
Comments (6)
I ran through the Dutch internet for you (Heineken is of course Dutch, as am I) and I am finding the same confusion. Apparently made by students from the idiotically named "Hallo Academie" (www.halloacademie.nl). "Hallo© is a one-year postgraduate study for applied creativity," it's site boasts. Uh-huh.
Well maybe these students made it. But I bet the brewery had a firm hand in this.
Posted by Rob | July 16, 2008 12:57 PM
Way better than the shit they have on the air.
Posted by Somebody | July 16, 2008 2:19 PM
Wow...so bad. So sad, it's like a frat 101 ad.
Posted by Butterpantz | July 16, 2008 9:46 PM
I'm with the Butterpantz, and it's not because I'm prudish. It's because it's a lame stereotypical idea (it's pitch one at the brain storm) and then the shaky execution. I'm sure Heineken are genuinely trying to avoid being associated with it.
Posted by JET | July 23, 2008 6:25 AM
Don't count on Heineken having anything to do with these... Remember Heineken's viral attempt with their moon branding idea? That's where they're at. They just don't get it on this level. (Not that these are very good anyway, but they're light years ahead of Heineken's previous "viral" attempts)
Posted by Jerome | July 25, 2008 3:57 PM
if it is Heineken, good luck to them
Posted by Pilsner | August 4, 2008 4:44 PM