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Close Your Eyes And Watch Adidas' "Sportive" Vid
Is it art? Well, it's currently being exhibited at the Today Art Museum in Beijing and the Cité des Sciences in Paris, so some people think it is. What I know about art—to paraphrase many including the great Tom Waits—could fit inside a thimble and there'd still be room for you and me. What I do know is that sports are filled with cool sounds. And those sounds provide the soundtrack for this three-minute video—only a heartbeat has been added as a back beat. Being a hockey player/fan, my favorite sports sound is the booming crack of a 100mph slapshot, which disappointingly is not including here (the hockey sound is a goalie skating across his crease.). But play the video twice, the second time with eyes shut. All the clips are from the Adidas archive. It's certainly closer to art than Nike's much-touted (I say 'pedestrian') Olympics commercial.
by Copyranter on August 11, 2008
Comments (3)
That's pretty cool. I really like the part when the basketball player comes up full screen. But why is it being exhibited in a museum? I don't think it's horribly inventive. Just neat.
Posted by Laryssa | August 11, 2008 2:44 PM
meh. looks like something coldcut or someone like that did in their sleep 8 years ago.... pretty tired.
Posted by trav!s | August 11, 2008 4:06 PM
i liked when Coldcut did this for its video, Timber, more than a few years ago.
Posted by rusty | August 13, 2008 7:01 PM