ADVERTISING
The Häagen-Dazs Bee-Boys
This is just so sappy sweet, it's hard to "diss" it. Hit play, and step inside the jive hive to watch about a dozen Bee-Boys breakdance to a Beestie (sorry) Boys-esque track laid down by DJ Honey. HD (that's their street name) is steppin' all over Ben & Jerry's iizzle with this helpthehoneybees cause marketing effort. As you might have suspected, this isn't completely altruistic buzz by HD; the campaign is also serving as a launch for a new flavor, Vanilla Honey Bee. But the Site is fairly informative, telling us that more than 25 % of the Western bee population has disappeared over the last few years, and that honey bees are "responsible for pollinating one-third of all the foods we eat, including many of the ingredients that define our all-natural ice creams." HD says they'll "donate money" in support of bee and pollination research programs when you buy one of their 12 "bee-dependent" flavors. They of course don't say how much money. One creative nit: How could you (ad agency Goodby Silverstein & Partners) NOT name the DJ Honey COMBS?
Via: Osocioby Copyranter on September 3, 2008
Comments (3)
Vanilla Honey Bee is, in fact, a resurrection of Honey Vanilla, which they discontinued sometime in the late 80s. The first time I saw that stuff in the freezer, I nearly lost it. I loved that flavor, and I was overjoyed to see it return.
Posted by Elijah M | September 3, 2008 1:27 PM
Oh dear lord why did you have to tell me that. Haagen Dazs Honey Vanilla was my favorite flavor ever. If it has come back I can say hello to the weight I've lost since the late 80s. Bad bad bad news for my waistline.
Posted by Doug A | September 3, 2008 10:46 PM
It's odd - don't you think - that nearly all of those rapping, hip hop bees (including the DJ) are white...
Posted by Paul | September 4, 2008 7:10 AM