ADVERTISING
Wrangler's D- French Philosophy Project
(Please watch the spot so that we may begin the discussion) After viewing this :45 "film" several times and thinking a bit, this is my conclusion: Famously egotistical hack French ad men Fred and Farid are trying to destroy the iconic American jeans brand. It is the only explanation I can come up with as to WHY this pretentious hooey was even produced. You paid for this pap, Wrangler? That copy is trés stupidly embarrassing. Life is meaningless...so wear Wrangler jeans. I'm sold! The commercial is a continuation of the brand's We Are Animals campaign, which was launched with these fucking terrible coroner photo print ads. As Jean-Paul Sartre once supposedly said: "Evil is the product of the ability of humans to make abstract that which is concrete." Congrats Fred & Farid—this shit is evil bad.
by Copyranter on September 30, 2008
Comments (3)
It's an interesting point of view. Personally, I really like this spot. For me it's a glorification of Man and a celebration of the rodeo spirit: the question is not about getting on the horse or falling off, it's about how long you will stay on the horse. The only thing that counts is the time between the moment you get on and the moment you fall off. It's like in life: you get born and you know that you'll die. But we all try to make the best out of our life. The way counts more than the goal. You just try to make this time as long as possible and to enjoy it to the fullest. That's life, that's rodeo, and for me that's really Wrangler. It's cool, I love it
Posted by Thomas | October 1, 2008 9:31 AM
I simply love it.
It's beautiful and pure.
I don't really understand why people try to traduce something so clear: listen to your inner force because that's what make you live.
(i understand this ad like this)
peace
Posted by steve31 | October 9, 2008 12:15 PM
Hey, this isn't the place for positivity! Take your nice comments elsewhere. That said, this ad don't sell jeans. They should have made the whole thing about cowboys. One shot from a rodeo? In slow motion? Please.
How about this: the rodeo rider is thrown from the bull. He's trampled and gored. They take him to the hospital, they put him on the operating table, blood everywhere. They start cleaning him up. The surgeon tells the nurse to cut off his jeans. She goes in with the scissors. The scissors bend and break. The EKG flatlines. Super: "Life is fragile. Wrangler is not."
Posted by Jessie Birks | November 3, 2008 12:38 PM