Why Damien Hirst Is So Rich

Successful artist Damien Hirst is reselling the custom skate decks he previously sold through Supreme in 2009 — same crap, more money. You can buy direct from his store Other Criteria, where you can also purchase “arty” pill-shaped cufflinks and butterfly print lawn furniture.

How does he get away with it? He’s marketing to a different audience. If you were planning to skate on it, you would have paid less than $100 a pop. If you’re hype-gobbling art folk, you’ll mount it on your wall for $1,945 (signed) or $778 (unsigned.) The thriftiest option: You just don’t buy splattered wood from celebrity taxidermists.