Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. How Panasonic was able to pull this off dumbfounds me. But, apparently they actually did it. Saatchi & Saatchi erected these electrically hazardous ads (click gallery) in some Indonesian city to indelibly sell the need for its nose hair trimmer safety cutting system. From the press notes: “With thousands of sensory nerves fibers in the nostrils, trimming nose hairs can be as risky as cutting live wires.” Yeah, not quite, but point taken. I would have gone with photos of real men to make the effort fully disgusting. |Images via: comunicadores|
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. You want the window seat? It’s all yours, pal. Vaude—a mountain sports equipment company—and TUIfly airlines—a small German carrier with a stupid smiley face logo—have combined to creep out skittish passengers with these unsettling wing stickers. One hopes this is a one time ad buy. But with so many airlines struggling, I fear it’s just the beginning. Imagine the possibilities: William Shatner’s fat head staring at you at 35,000 feet and asking, “You paid WHAT for that seat?”….Coming soon: Snakes On A Plane II…Is Winger still together? |Image: coloribus|
Ad Creep Update: Blood Beach Blankets
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. Sure, you’ve seen ads as beach blankets before—say for Budweiser or some other piss beer. But this instance, via New Zealand, is much more insidious. Weekend Murders is a UK drama currently running on Saturday nights on Prime in NZ. To promote the show, DraftFCB Auckland handed out these irregularly-shaped blood-pool blankets to beach-going pawns to plop down dead on. Looks like scenes outta Surf Nazis Must Die (nsfw). Look at those pathetic consumer fleas helping Prime avoid spending money on media placement (Actually, most of them are probably agency employees.). Jump for an even more annoying Ad Creep: a fake bourbon vending machine via Louisville. Why was this thing not immediately destroyed by town hobos?!? Read more »
Ad Creep Update: Sheep
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. It’s getting baaad (sorry) out there with the ambient ad animal abuse. Dogs forced to be walking dog food billboards. Black cats selling scary video games. Cows being branded with branding. Even humans are unwittingly getting turned into ad fleas. What’s next? Bald Eagles carrying Hair Club for Men banners? Now, UK online ticket seller thetrainline.com is humiliating sheep in what they’re calling “the UK’s first lambient media campaign.” The be-jacketed ewes, located in a field near Gatwick airport, are promoting the fact that train passengers can save up to 43% on their fare by booking it online. Iain Hildreth, marketing director of thetrainline.com, says “The sheep seem to be quite enjoying the experience…” Tell that to Lulabelle! If the campaign is a success, The creepy Hildreth says they’ll be looking to roll it out in fields all over the UK. How depressing. Sounds like the plot for a sequel to Orwell’s Animal Farm. |Video: Brand Republic|
Ad Creep Update: Puppy Dogs
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. Remember the old dog food taste test commercials, where you just knew that Alpo or whoever soaked their by-products slop in steak juice so’s the doggie would go right for the right bowl? Well, this stunt hatched in Johannesburg by Saatchi & Saatchi for Procter & Gamble brand Eukanuba is more dastardly. First, they trained a pack of canines to carry bags of the dog food. Then, they released the hounds in busy shopping centers, much to the bemusement of passersby. Evil! What next? Training dogs to bark dog food brand names? Though, if Eukanuba could teach dogs to bark their name, hats off to them. So, what’s worse? This, or the fake crying baby Ad Creep? |Video: BestAdsOnTv|
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. To dramatize the fact that there are 145 million orphaned or abandoned children around the world (according to their press note), UNICEF Finland recently placed these carriages equipped with a recording of a loud crying baby in 14 cities around the country. Curious/annoyed passersby discovered, not a dying starving baby, but a note that read: “Thank you for caring, we hope there are more people like you. UNICEF. Be a mom for a moment,” plus their website url. Apparently, there was no direct plea for donations included in the note, which there should have been—wasn’t that the whole point of this intrusive advertising exercise? Here’s a three-minute video of people, including probably more than a few stooges from UNICEF’s Helsinki ad agency, inspecting one of the ad carriages. UNICEF’s done better guerrilla ad work in the past, like these anti-landmine examples. Related: starving child at the bottom of your shopping cart. |Image: AdsOfTheWorld|
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. Slumdog accountants! Aseema, an education center for underprivileged children in India, placed this abacus on a street sewer grate in an affluent neighborhood of Mumbai. Look at the cute urchins, enduring the stench while counting how many Oscars Slumdog Millionaire won. If these were placed throughout the city in high traffic rich people areas, it would be a smart ambient campaign. Unfortunately, this was apparently the only installation made by ad agency 141 Sercon—which means it was done mostly for accumulating ad awards, not because of altruism. Surprisingly, It’s not the first instance of sewer Ad Creep. It’s not even the first instance of abacus Ad Creep. |Image: adsoftheworld|
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. This instance of ad creepage comes to us via already ad-clogged New York City. Pretty smooth, huh? Not only will a delicious Milky Way fatten your ass, it just may save it, too! Which brings up a concern: if I’m injured in an accident while wearing one of these chewy, stretchy seatbelts, can I, in addition to suing the NYC TLC, also sue Milky Way parent company Mars? I’m just being a jerk, because people expect me to be a jerk, and because I am a jerk. This is actually a welcome ad creep by BBDO New York. In fact after the jump, take a look at the second, smarter piece of stretchy ambient advertising from this campaign. Smarter because the placement—at cinema snack bars—jives perfectly with the product…except Milky Ways aren’t usually available at NYC cinema snack bars. No matter! You’ll be compelled to run to the corner deli after the flick and devour one.
Read more »
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. Does the thought of staring down a 100 meter ski jump make you want to shit your pants? (Vinko Bogataj would probably evacuate before he got his ski pants down upon entering this stall.) Georgia Max canned coffee, a popular Coca-Cola brand in Japan, transformed bathroom stalls at some local ski resorts like so to promote the beverage. The translated branding on the toilet paper dispenser supposedly reads: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” Okey-dokey. Drink Georgia Max, ski faster, gotcha. Also, being that it’s a sweetened coffee drink, it probably helps your turd toboggans set indoor speed records, too.
|Image: coloribus|
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. Some absinthe-drinking philosopher somewhere (probably France), sometime once said something like, “maybe the universe is a big dog, and we’re all just a bunch of fleas” or somesuch crap. Which leads us to this 225 square meter sticker placed on the main floors of three shopping malls in Jarkarta, Indonesia. The advertiser is Jakpetz, a local pet store chain. The product, Frontline flea and tick spray. And drone-like Indonesian shoppers play the part of disgusting ticks and fleas. How clever! And depressing. Because that’s exactly what all we humans are now: pathetic consumerist bugs crawling on a dying dog of a planet…I’m kidding, it’s fun and cheeky and memorable and…we’re out of fucking vodka at the agency.
|Image: coloribus|
Editor-in-Chief:
