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06.01.15 Liam Mathews

In something of a great moment for corporate-public partnerships, Nike is in the process of repairing the deteriorated soccer field (or “pitch,” which is what you call the field if you say “football”) in Sara D. Roosevelt Park, which the company originally paid for back in 2006. Bowery Boogie reports that new turf has been […]

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02.09.15 Prachi Gupta

The morning after truthsayer Kanye West pointed out that Beyonce got robbed at the Grammy’s on Sunday, he walked passed a man wearing Nike Command Forces in JFK and saw the perfect promotional opportunity for his new sneaker line. Referring to the Adidas Yeezy 750 Boosts on his own feet, West asked the man, “If […]

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04.21.14 Andy Cush

Isaiah Martinez, a 15-year-old from Brooklyn, was shot in the foot Saturday for trying to cut the line at a Bushwick Foot Locker. Martinez was after a pair of Nike Foamposite Pro Yeezys, which was released over the weekend. The alleged shooter was 14. “There were people camped out for the sneakers and Isaiah tried […]

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10.23.13 Andy Cush

I’m not much of a high fashion guy, or even a sneaker guy for that matter, but if I was, I would be rocking these sneakers from designer Elisa van Joolen. Van Joolen takes unused sample stock from Nike, turns them inside out, removes the soles, then attaches the bottoms of cheap flip flops. What […]

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06.21.12 David Lumb

Those skateboarding rapscallions on the Lower East Side can bow down to Architecture For Humanity and Nike’s GAMECHANGER $$ for finishing the Manhattan Bridge Skatepark (a.k.a. LES skatepark) just in time for “Go Skateboarding Day.” ANIMAL’s Bucky Turco witnessed the swarms of skaters hopping and cheering around the boarding playground as if it had never […]

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12.24.11 Bucky Turco

Meet Jay. He was number one on the line at the 34th Street Foot Locker in Manhattan Thursday evening for the midnight release of the new ‪Air Jordans. They’re the sneakers that have been causing chaos in NYC, well Staten Island, and all across the country. […]

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07.13.11 Bucky Turco

Although this Greenepeace ‘Detox’ commercial has some sort of message about how Nike and Adidas are polluting the environment or something, I was too busy looking at all the cool sneakers to notice it. […]

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11.23.10 Bucky Turco

Check out this Nike commercial catering to golf fans and Satanists alike. It’s dark, chilling, and comes on the one year anniversary of Tiger Woods possibly getting attacked by his wife with a golf club for banging porn stars and various sluts by the dozen. […]

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10.12.10 Bucky Turco

Earlier today, worker bees from Nike’s downtown ‘Stadium‘ space pretended to be vandals and stuck black and white stickers that read “New York Against the World” all over the facade of 276 Bowery as the NYPD studiously kept watch from the street. So much for innovation, they basically used the same slogan on their other […]

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05.21.10 Copyranter

I’m not a joiner. I wanted to so hate this epic three-minute Nike World Cup spot—which will air in 32 countries—much like I hated their overwrought “I’ve got soul, but I’m not a soldier” Beijing Olympics spot. But fuck if this isn’t one of the most entertaining sports commercials ever. […]

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